Founder and lead developer at Tricksmith Games, combining product management expertise with hands-on technical skills to create thoughtful digital experiences. Proven track record of leading mobile game development teams in San Francisco's tech industry, with expertise in iOS development, UX design, and bringing creative visions to market.
Summary
Experience
Founder & Lead Developer
Tricksmith Games · San Francisco, CA
2024 – Present
- Founded independent game and app studio focused on creating engaging, thoughtful digital experiences
- Designed and developed BreathAnchor iOS app with custom haptic breathing guidance for Apple Watch and iPhone
- Leading development of PotteryFlow studio management app (launching June 2025)
- Creating Twenty-Five Irish card game digital adaptation with companion rulebook
- Managing full product lifecycle from concept through design, development, and App Store launch
Product Manager & Team Lead
San Francisco Tech Industry
2011 – 2024 · 13 years
- Led cross-functional teams in mobile game development and product strategy
- Managed product roadmaps, feature prioritization, and go-to-market planning
- Drove user-centered design processes and data-driven decision making
- Collaborated with engineering, design, and marketing teams to ship successful products
- Established best practices for agile development and team collaboration
Featured Projects
BreathAnchor
Oct 2025
Control Sonos speakers on your iPhone Home Screen with Widgets or on your Apple Watch
Monopoly GO! Design Proposal
Oct 2025
Control Sonos speakers on your iPhone Home Screen with Widgets or on your Apple Watch
Family Guy: The Quest for Stuff
Oct 2025
Control Sonos speakers on your iPhone Home Screen with Widgets or on your Apple Watch
Potteryflow
Oct 2025
Control Sonos speakers on your iPhone Home Screen with Widgets or on your Apple Watch
Product Leadership Thoughts
Oct 2025
Here's what I think is the most insightful thing I have learned working in the F2P mobile game industry.
Monopoly GO! Economy Product Manager Assignment
Oct 2025
Assignment for Scopely's Monopoly GO! where I used Python simulation and BigQuery SQL to simulate economy tuning, analyze performance, and simulate the effects of my retuning recommendations.
This Website!
Oct 2025
Developed a fast, SEO-friendly portfolio site using Astro. Customized the theme, configured build settings, and deployed to Firebase with a custom domain and secure hosting.
Twenty-Five: Irish Card Game
Oct 2025
Deciding what game to build next is one of that hardest problems a studio faces. I discuss what I would do and why,
What Game to Build Next?
Oct 2025
Deciding what game to build next is one of that hardest problems a studio faces. I discuss what I would do and why,
Wristlevels
Oct 2025
Deciding what game to build next is one of that hardest problems a studio faces. I discuss what I would do and why,
Tricksmith Games
Oct 2025
Personalized breathing exercises on your wrist and in your pocket. Custom patterns and gentle haptic guidance - anywhere, any time.
Education
M.A. in International & Development Economics
University of San Francisco · San Francisco, CA
B.S. in Economics with Mathematical Emphasis
University of Wisconsin - Madison · Madison, WI
A.A. in Studio Arts - in progress
City College of San Francisco · San Francisco, CA
Skills
Development
iOS (Swift, SwiftUI), Astro, JavaScript, HTML/CSS, Git
Product
Product Management, UX/UI Design, Agile/Scrum, User Research, Analytics
Creative
Game Design, Content Strategy, Visual Design, Brand Development
Languages
English (native), Spanish (fluent), Arabic (conversational)